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Time to Review Business Networking Etiquette
Now with warmer weather, business people are ratching up their business networking attendance. In their desire to increase sales, these fine folks may be violating common etiquette. Books abound about...
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Marketing and Selling to B2B The Confusion Continues
After reading a post by Geoffrey James over at B-Net on the 9 Dangerous Myths of B2B Marketing, I am only more convinced that the confusion between marketing and selling is increasing not decreasing...
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The Value of Local B2B Tradeshows to Increase Sales
Many Chambers of Commerce offer yearly B2B tradeshows where members can showcase their solutions (products or services) with others within the community. Yesterday I attended one here in Northwest...
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Websites Your Portal for B2B Increase Sales Leads
Websites for many are still online billboards or business cards, but are not viewed as a portal for B2B (Business to business) increase sales. A recently released by the Demandbase and Focus entitled...
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How This Unknown Factor in Social Media Affects the B2B Sales Cycle
Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Through an integrated education based marketing plan, the ability to reach...
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Discrimination Required in Business to Business Networking
One lesson learned by successful small business owners to sales professionals is discrimination when it comes to finding new sales leads through business to business networking events whether it is...
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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By...
In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. Companies can respond to complaints in real time thanks to...
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Job Role Confusion Is Quite Common Especially in Sales
So do you know what you do in your job role? If you had your job description in hand and read it, my guess is your current role comprises far more than the words in front of you. Welcome to job role...
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A LinkedIn Introduction Message That Raises at Least One Red Flag
LinkedIn is well known as a B2B social media site for small business professionals. Members build their B2B networking communities, potential sales leads, etc. by sending another member (usually a...
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LinkedIn Introduction Messages – The Right Key to Unlock Sales Leads
LinkedIn introduction messages are great tools for those engaged in business to business (B2B) sales or selling. LinkedIn as a social media site provides access to thousands of potential sales leads,...
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Limit Your Marketing Resolutions; Unlimit Your Resolve
The New Year has many small business owners to sales professionals listing all their New Year’s marketing resolutions or goals including: Blog postings from consistency to quality Networking Social...
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Are You Overlooking the Obvious in Your SMB Marketing?
Sometimes in the quest to increase sales through new SMB marketing actions, obvious opportunities are often overlooked. This appears to be true if a recent report by Direct Marketing News is correct....
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Not All LinkedIn Invitations Are Equal
Time strapped business to business (B2B) small business owners and sales professionals continually look for less time draining solutions as they prospect for new sales leads. In these efforts, many use...
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The ME of Content Marketing
Content marketing thanks to social media is the rage especially for 93% of the business to business world. Yet according to the Content Marketing Institute and Erin Povey of Sirius Decisions, much of...
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Sales Training is Not Just for Big Business – Part 02
When people lack basic knowledge about selling, this creates a plethora of internal fears. One of the objectives of good sales training is to uncover those fears and then close those knowledge gaps....
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Got Sales Courage?
Remember the ad campaign “Got milk?” Maybe for those business, we should embrace “Got sales courage?” Monday is the first day of the work week and the weekly routine starts again. Make phone calls to...
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